Tag Archives: Published

Anatomy of an Image – Occasions Magazine Fall 2011 Cover

August 12, 2011

Here’s another post for the photographers out there. If you are a bride or just want to see wedding imagery, check out my portfolio for all the bridal and wedding goodness. My blog will be back to it’s regular programming shortly…

So here’s the cover we shot for the Occasions Magazine Fall 2001 Issue, shot at Foxhall Resort & Sporting Club with Bold American providing florals and decor. There’s more design goodness inside the magazine but we can only show the cover for now…

Looks simple huh?

So this where we started…

There were two big problems with Plan A: the SCREAMING late afternoon sunlight streaming in from the right side; and the general busy-ness of the background.

Solution to problem #1

I call it the wall of light. If you have lights already it costs you next to nothing: it’s just a big white sheet. It does two things… first, it serves as a huge scrim to block the sun (plus, it saves my assistants arms) and second, it becomes a 9 foot softbox when you light it from the other side, i.e. a wall of light. The reason I like the wall of light is because it preserves contrast in the scene (provided your wall of light is bright enough compared to whatever is on the other side) while leaving almost no shadows. In other words, it doesn’t look like you lit it at all. And that is pretty much always my goal.

So here it is: two Alien Bee 400s at roughly 1/4 power each, both firing off a Vagabond Mini Lithium battery, and a big white sheet I stole out of the laundry room at home. Impressive huh?

You’ve seen the wall of light before, here…

…and here…

…and a few other places I’m sure.

Solution to problem #2

So while I was setting up the wall of light, Heather was busy find a new vantage point with a better background, and here it is. What do you notice about these two images below?

The only difference between the two images above is the focal point: the left image is focused on the foreground plate/flower and the right image is focused on the chair. Look at the background. See how big a difference 3 feet can make on the overall “look” of the background?

I’m shooting at f/5 because I know that even at f/16 or f/22 I probably can’t get the entire table in focus (plus, shooting that stopped down will change the entire character of the image in a lot of ways) and at f/2 or f/2.8 my depth of field is so razor thin that it would be a pain to work with in post… so f/5 is a nice compromise.

30 or 40 images later we had the table decor exactly how we wanted it. So I got my tripod set up and took 5 images, each focusing on different elements of the table: the front of the foreground plate, the back of the foreground plate, the wine glass and flowers, the background plate, and the chair. Here they are laid out in Photoshop.

Here’s a little fun fact. Somewhere in the shuffle somebody moved the forks and forgot to put them back. Luckily, I had an earlier image of the forks and I managed to insert them. That is the only difference between the image above and the one below.

Here are images 2, 3, 4 and 5 with the background removed so you can see the pieces I took from each image.

And here’s the final image with a few touchups to the table cloth.

Whew!

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Published: Occasions Magazine Fashion Feature, Part II

January 23, 2011

Photo shoots are a funny thing. Sometimes when you have a very controlled environment and a well defined goal, the images you get at the end are just what you envisioned. Other times, you just wing it and hopefully your ego doesn’t take too bad of a hit when the editor sees the images. This shoot for Occasions Magazine was closer to defined than winging it. Danny Wilson from The Savage Garden, Heather Vreeland and I met beforehand and discussed a few ideas and mapped out the day. Since the brunt of the work fell on Danny to provide all the florals, he needed a strong idea of how to prepare. And prepare he did!

But let me back up a little bit. When I think of the beautiful, historic Swan House, this is what I see in my head:

I think of the rich history and all the stories this building could tell if it could talk.

Remember what I said above about photo shoots? The image above and the next two didn’t even make the first round of cuts. Yet, fast forward a couple months and there it sits… a big, beautiful two-page spread to open up the fashion feature. This is quite easily my favorite image from the entire shoot.

And now I’m going show you something to make your jaw drop. I say that in complete humility because it really has nothing to do with me, but everything to do with our stunning model Madison Olson and the fabulous makeup by Raney O’Keefe. This image is basically straight out of the camera. No photoshop actions. No retouching. No fixing. No nothing.

I took the image out of the camera in RAW format, adjusted my color and exposure in Lightroom, and exported it. In fact, I didn’t retouch Madison in a single image in the entire magazine feature. Just amazing.

Remember what I said above about photo shoots? We had a little bit of free time (by “free time” I mean that we had 7 minutes and 35 seconds) and I said “Madison, let’s play.” So I grabbed Heather Vreeland’s new 50mm f/1.4 lens because I was really curious how the lens would perform and I wanted to play with it. In fact, a number of the images in the magazine were shot with that little 50mm lens she carries around with her in the camera bag she got from Target. So Madison and I ran around in the grass and came up with Heather’s favorite series of images from the shoot. This is just two of them…

Have you been paying attention to the beautiful floral headpieces Danny created for us?

Yes, she is IN the fountain. By this time, it was pretty much dark and we had to get creative with the lighting sources.

Here’s Danny with one of the props he brought along for the shoot — ya know, just in case — and Raney doing a little touch up work.

One more behind the scene’s shot, complete with my assistant hard at work in the background. He was probably tweeting about how hard I was working him.

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Featured: Elizabeth Anne Designs (& #marketing 2)

January 22, 2011

Some people I know in the wedding industry occasionally chide me for being so bad at marketing my own business. Aside from some of the practical matters involved — finding time to blog, editing and retouching images that sometimes might never otherwise see the light of day (in the case of personal posts), creating wedding slideshows, finding the perfect music, tracking down vendors for proper credits, etc., — you (or at least I) also have to deal with the strong aversion I have to being “sold”, to people who are always seem to have their sales hat on, and people who generally seem to have no problem with talking about themselves endlessly. And I mean END. LESS. LY.

Let’s face it, I’m a photographer because I love being the outsider looking in and experiencing the lives of others through the lens. I adore the idea that I can immortalize a moment and at the same time create a work of art. It’s just amazing that I can do that and at the same time remain relatively invisible. I like being invisible. I like it when people to look at me and see my work. Not me.

And that, my friends, is the problem. I don’t much like promoting “me” because I’m afraid I’ll come off like an attention grabbing narcissist. See, marketing in the photographic industry, with the help of the social media sphere, has rather swiftly morphed into the race to be the most liked, have the most fans and create the most buzz… and relatively little of that has anything to do with your work. In fact, a few of the photographer rockstars (the term “rockstar” is used in a derogatory way as much as it’s used in a complimentary way these days) have been to more workshops than they have shot weddings. Unfortunately the average bride would never know that.

So all that blabbering above is the reason I sometimes don’t like posting about my personal life and how great I am for shooting Usher, or Brian Littrell from the Back Street Boys and his wife, or this or that photoshoot. I love doing what I do and in the end I just want you to see the work. But I promise that I’ll try to do a little better in 2011.

All that said, this falls into the “stuff I never blogged” category…

Back in November we were featured on the Elizabeth Anne Designs blog for a photoshoot we did with a number of other vendors, all coordinated by Jeannine Kennedy with FAVOR Events. The shoot was at a private residence north of Atlanta and the blog featured a bunch of the images from the shoot…

In addition to a few larger images of ones that she featured on the blog, here are a number of my favorites they didn’t blog:

Here is a list of vendors that participated in the shoot:

Event design/styling: FAVOR Events
Florals: Tulip
Venue: Privately owned farm in North Georgia
Linens: BBJ Linens
Rentals: Classic Party Rentals
Invitations: Southern Fete
Jewelry: Anthropologie
Gowns: Chaviano Couture
Model: Angela Wolff with CLICK Models

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Published: Occasions Magazine Fashion Feature, etc.

January 5, 2011

We’ve been very anxiously waiting the last few months for the stork to deliver this one! I’m super stoked about the latest issue of Occasions Magazine. We have 14 luscious pages of images captured at the beautiful Atlanta landmark, the Swan House, with florals by the A-MAY-ZING Danny from The Savage Garden and stunning hair/makeup by Raney O’Keefe.

I’ll be posting a bunch of images from the shoot in a few days, but for now take a look at the images Heather Vreeland chose for the magazine:

While you’re at it, check out the Catering spread starting on page 26 and Hayden’s birthday party photos they featured on page 130. Oh… and check out our back cover advertisement for Ben Vigil Photographers featuring Erika & Leroy atop the one an only Ventana’s rooftop venue styled/coordinated by Eliana from ellyB Events…

How cool is that!!!

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Occasions Magazine: Covers & Sneak Peek

June 14, 2010

This is three blog posts in one… Heather Vreeland (follow on twitter) has been busy over on the Occasions Magazine website with a few posts about our recent cover photoshoot at the beautiful new 200 Peachtree for the next issue of Occasions Magazine.

A couple weeks ago she posted a quick behind the scene’s post followed by a preview of the covers she selected for the next issue of the magazine. Here they are…

I can’t wait to show off the images we published as well as many more from the shoot and from behind the scenes over the next few weeks.

Today she posted a sneak peak from my friends Danny and David over at Optimum Productions, a quick behind the scenes video teaser… I can’t wait to see the entire behind the scene’s video!

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